Search Engine Placement and Optimization
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Search engine optimization - Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.
Search Engine Optimizers - Search engine optimizers are the experts or firms that perform search engine optimization for clients. In most cases, they also perform search engine marketing.
Cloaking - Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the users' browser; this is done by delivering content based on the IP addresses or the User-Agent HTTP header of whatever is requesting the page. The only legitimate uses for cloaking used to be for delivering content to users that search engines couldn't parse, like Macromedia Flash.
Favored placement - Favored placement is the practice of preferentially listing search engine results for given sites. For instance, as part of the Google-AOL deal, Google agreed to give favored placement to content from AOL throughout its site.
searchengineplacementandoptimization
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